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Audience Targeting

Put your audience at the center of your strategy

Our data marketplace and powerful suite of targeting solutions make it easier to identify and connect with your most valuable audiences.

The best campaigns start with audience data

Our platform brings together the tools and intelligence to help you make the most of it.

Use data to define your ideal customer and create a foundation for smarter campaign planning and optimization.

Learn more about your customers and how to reach them with customized audience and inventory insights.

Our platform puts insights into action by identifying the best audience segments based on relevance and value. 

Our advanced forecasting tools let you review audience spend, reach, and frequency before you set it live.

Prioritize audience data with the strongest signals

Smarter campaign decisions are powered by verified audience data from your own first-party sources or from trusted partners.

  • Unlock your first-party data

    Onboard, activate, and scale your most valuable customer data across the open internet with Galileo.

    Learn About Galileo

  • Tap into retail purchase data

    Reach your customers with precision and scale with the world’s largest marketplace of retail data partners. 

    Learn more

  • Extend your reach with third-party data

    Discover and target your most relevant audiences using behavioral, demographic, and interest signals from leading data providers.

    Meet our partners

Case Studies

See how our audience targeting helps advertisers do more

A happy couple lounging together, smiling while watching something on a smartphone

Luxury Escapes reaches new audiences and improves ROAS

By onboarding its CRM data with UID2 onto The Trade Desk, the Australian travel company was able to use a strong seed audience — from their own first-party data — to chart a course for a lookalike (LAL) strategy, effectively reaching a highly relevant and net-new audience.

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higher ROAS
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lower CPA

AI enhancements designed to support your goals

Learn more

  • Increase quality reach with audience models

    Use Koa’s AI-driven audience modeling to find new customers and help drive incremental reach, whether driving awareness or increasing market share. 

  • Filter out low-value impressions with AI

    Further refine targeting strategies with tools that prioritize the impressions most likely to drive campaign outcomes — without compromising on reach and campaign delivery. 

Discover targeting best practices on
The Resource Desk