Artificial Intelligence

AI you can trust, performance you can measure

Powerful and transparent, our AI was crafted to enhance human intuition with data-driven insights and optimizations — so you can deliver stronger results.

Your co-pilot in achieving campaign success

Our always-on platform AI makes it easy to drive performance, helping to maximize your impact and saving you time. Analyzing up to 15 million ad opportunities per second, it leverages your inputs to find the most valuable impressions for your campaign — maximizing your impact and saving you time.

Man laying down looking at his phone and smiling

Superior technology that drives efficiency and value

Our platform AI delivers impact up and down the funnel and across every channel.

A three-tiered inverted funnel chart illustrates cost reductions in marketing performance, showing a 42% lower cost per unique reach for awareness, a 24% lower cost per click for engagement, and a 27% lower cost per acquisition for conversions.

The proof is in the performance

Our AI prioritizes and selects the best-performing and most relevant inventory based on a campaign’s goals, helping you achieve the best price per impression.

_{Source: The Trade Desk Platform data, 2023.}

AI that works harder for you

Your brand knowledge and expertise fuel our platform AI. By providing key inputs and preferences, you’re telling Kokai what you value, so it can capture the best ad opportunities for your campaign.

Define what you value

In addition to your goals and budget, Kokai makes it easy to choose what matters most for your campaign with simple inputs, like creating a seed to define your ideal customer or adding bid factors on the dimensions important to your brand.

Prioritize high-value impressions

At bid time, our platform calculates the unique value of every impression, prioritizing those most relevant to your campaign in a fraction of a second.

Pay the right price

Our AI analyzes historical clearing prices across first-price auction environments so you can win auctions at the optimal prices and reduce wasted spend.

Get transparent results

Our AI offers you a clear look at what’s working for your campaign and what isn’t, so you don’t have to put data into a black box and cross your fingers.

Auto-optimize with AI, your way

Koa Audiences

Leverage AI to optimize your audience strategy in real time. Our AI removes underperforming segments and adds promising ones to keep your campaigns on track.

Koa Optimizations

Let our AI optimize across the dimensions you choose, helping you drive performance while reducing the need for manual effort.

In the driver’s seat with AI

AI delivers its best results when guided by human expertise. The Trade Desk’s AI integrations put traders in the driver’s seat, helping them manage their campaigns more efficiently.