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Measurement And Optimization

Connect your advertising spend to real-world results

Understand your campaign impact with our marketplace of objective measurement solutions and partnerships.

Measure success on your own terms

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  • Leverage Exposure Data

    Export campaign data with the granularity you need and share it across The Trade Desk’s measurement ecosystem via flexible reporting feeds and APIs. 

  • Plug in your existing measurement strategy

    Integrate with your preferred measurement frameworks and models, such as media mix modeling and multi-touch attribution, to support your omnichannel efforts.

  • Stay privacy-conscious without giving up control

    Optimize your data within global privacy regulations with privacy-conscious measurement solutions and partnerships.

Choose your preferred source of truth

  • Onboard your own conversion data

    Easily integrate your own first-party conversion data to directly measure the outcomes you care about most.

  • Tap into leading partnerships

    Access retail sales and other data sets to prove your campaign’s impact against your marketing objectives.

Case Studies

Performance measurement success stories

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The insights and level of detail we gained with The Trade Desk — FairPrice retail data solution opened our eyes to what’s possible on a programmatic platform when partnering with a retailer.

Paul Sim, Digital Platforms Lead
The Coca-Cola Company

%
uplift in sales
hrs
average conversion time

Learn how to maximize your measurement potential with The Resource Desk