Link to The Trade Desk Home Page

Introducing Ventura streaming TV OS

A new streaming OS for the next era in Connected TV

Built to benefit the entire ecosystem

Ventura streaming TV OS combines cutting-edge tech with the world’s best content to create a new kind of streaming OS — one that’s better for advertisers, publishers, OEMs, and consumers alike. 

A supply chain upgrade for streaming TV advertising

The Ventura streaming TV OS will help drive a much cleaner supply chain for streaming TV advertising, minimizing supply chain hops and costs — aiming to ensure maximum return on investment for every advertising dollar and optimized yield for publishers.

A more intuitive, engaging viewer experience

With better cross-platform content discovery, personalization, subscription management, and potentially fewer (more relevant) ads, Ventura streaming TV OS represents a major improvement in the streaming TV viewer experience.

More value for advertisers

The streaming TV advertising market is still in its infancy. Supporting innovations such as Unified ID 2.0 and OpenPath, Ventura streaming TV OS will help advertisers reach their audiences and measure performance with more precision across all streaming providers.

Unlocking value for OEMs and others

Everyone from OEMs to airlines to hotel chains is now in the content aggregation and advertising business. With no content conflicts of interest, The Trade Desk is uniquely positioned to help them optimize the advertising experience for advertisers, publishers, and consumers.

  • “The Trade Desk has been a great partner and real innovator in the programmatic space, and we are excited to see them bring their approach to the OS marketplace. Both broadcasters and consumers will undoubtedly benefit.”

    — John Halley, President, Paramount Advertising

  • “As viewers shift to streaming, it’s imperative that advertisers can find their audiences with precision and put as much of their campaign spend to work as possible. We could not be more excited to partner with The Trade Desk to bring this vision to life with other industry leaders.”

    — Paul Cheesbrough, CEO, Tubi Media Group

  • “As the streaming TV landscape rapidly evolves, we are entering a new paradigm for TV advertising. These trends are driven not only by consumer adoption
    but also by the innovation in the marketplace. We look forward to seeing
    The Trade Desk continue to drive innovation that will create more efficiency
    and a more enjoyable TV experience.”

    — Jamie Power, SVP Addressable Advertising Sales, Disney Advertising

Read the full press release

Learn more

Contact Us

Want to integrate Ventura streaming TV OS into your smart TV or streaming device?

Reach out to one of our Connected TV experts to get started.