Connected TV

The Connected TV Report: US

Learn how you can add more value to your marketing spend by advertising next to the authenticated quality content found on Connected TV.

June 11, 2024

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The shift to CTV is happening faster than ever, and it’s important for advertisers to stay informed to help give themselves a competitive edge.

^{Source: The Trade Desk Intelligence and Advertiser Perceptions, CTV Report, 2024.}

CTV blends the power of digital with the premium content of TV, adding value to any omnichannel campaign.

^{Source: The Trade Desk Intelligence and Advertiser Perceptions, CTV Report, 2024.}

Linear TV’s greatest asset, live sports, is increasingly making its way onto CTV. This brings larger, more diverse audience segments to the channel.

^{Source: The Trade Desk Intelligence and Advertiser Perceptions, CTV Report, 2024.}