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Decisioned Media Report: India
See why industry leaders across India believe an audience-led programmatic approach is the future of data-driven advertising.
Stay ahead of your audience strategy with a modern approach
From media consumption to preferences and habits, no two consumers are the same, and each of them deserves a brand experience that’s as unique as they are.
Marketing leaders across India have noticed this and made the switch — replacing manual guesswork and media-led buying for personalisation with an audience-led approach. Shaping campaigns that resonate with individuals, not just crowds.
Why modern programmatic matters for your brand
Today, advertising in India has shifted. Top marketers and industry leaders have stepped out of their comfort zones and upgraded their strategy — from media-based to audience-based buying — placing audiences at the heart of their ad campaigns for greater brand impact and real-world results across the open internet. Discover how you can take your brand further with AI today.
“Access to comprehensive data sources allows us to effectively engage with our audience through compelling messages. Audience-led programmatic excels in this regard as it enables collaboration with diverse data partners.”
Om Jha Director — Media, Data, Marketing Capabilities & Partnerships, PepsiCo