The Arena Group boosts revenue by 79% with OpenPath

Business objective

Accelerating programmatic revenue growth by disentangling the supply path

The Arena Group is home to some of the most popular media brands in the U.S., reaching over 100 million visitors monthly. With titles including Parade and Men’s Journal, the publisher has a powerful mission: to expand the opportunity for journalists, editors, and content creators to educate and entertain people worldwide.

But like many publishers, The Arena Group struggled to grow its programmatic revenue because of supply path inefficiencies that separated it from advertisers, deflating the value of its inventory and reducing bid volume. That’s why it turned to The Trade Desk.

Solution

Integrating OpenPath to connect directly to advertiser demand

The Arena Group worked with us to use OpenPath, a solution that can help publishers connect more directly with advertiser demand. By creating more transparency and reducing the number of intermediaries between advertisers and publishers, OpenPath simplifies the programmatic supply chain. When implemented, it connects publishers more directly to demand and helps advertisers get more out of each media dollar.

After integrating OpenPath, The Arena Group saw dramatic results: a 4x higher fill rate across programmatic web and online video as well as a 79% boost in revenue.

With this success, The Arena Group intends to continue using OpenPath to help improve the value of its inventory and create an efficient path to programmatic revenue growth.

Contact The Trade Desk to learn how you, as a publisher, can unlock programmatic revenue with OpenPath today.