Snooze embraces an omnichannel strategy to reach 7M unique customers

Business Objective

Gaining a holistic view of campaign performance across channels

As one of Australia’s first specialist bed stores, Snooze has been helping Australians get a better night’s sleep for nearly half a century.

Snooze runs sales promotions across various channels throughout the year. To better evaluate the effectiveness of its media buys, Snooze wanted a holistic view of its campaigns.

The company worked with its agency, Match & Wood, to develop an omnichannel strategy that would enable it to understand each channel’s role in the path to purchase. 
 

Solutions

Driving reach and conversions with an omnichannel strategy

Snooze’s approach involved consolidating all its programmatic media buys on The Trade Desk’s demand-side platform, drawing on our BVOD, audio, and display inventory. Working with a single platform helped Snooze gain a holistic view of customers, blend strategies for different channels into one powerful campaign, and make data-driven decisions about in-flight optimizations to drive better business outcomes.

To measure the success of its campaign, Snooze used our Path to Conversion reporting to track different levels of intent across online and offline channels – including footfall traffic to Snooze stores, website page lands, cart views, and online purchases. Running full-funnel attribution on our platform helped Snooze gain a better understanding of the role of different channels in customers’ purchasing journeys.

Overall, the campaign reached more than 7 million people across all channels, with an average cost of $0.02 per reach per person, and ultimately resulting in 56K visits to Snooze stores. Snooze plans on using the learnings gleaned from this campaign to boost reach and efficiency across channels in future omnichannel campaigns.

Discover how an omnichannel approach can help deliver better performance and campaign insights. Contact us or speak with your account manager at The Trade Desk today.