RIMOWA increases unique reach by 25% with a cost-efficient omnichannel strategy

^{*Measured by LIVE BOARD’S Ad Attribution.}

Controlling ad frequency and measuring effectiveness with an omnichannel approach

Luxury Luggage Maison RIMOWA is a popular choice for consumers who are fashion-forward and on the move. The brand was looking to optimize its media buying strategy.

With individual insertion orders, the team would buy ad space across multiple channels, but this fragmented approach made it difficult to assess the overall effectiveness of the brand’s campaigns. RIMOWA also wanted to be able to control the number of times individuals saw its ads so that it could avoid creating ad fatigue among consumers, extend its unique reach, and optimize its budget.

When RIMOWA wanted to run a campaign in Japan, it worked with its agency, iProspect Japan, to develop a strategy that would enable it to consolidate its media buying across channels, streamline campaign management, and make it simpler to measure and analyze performance.

Reaching the right consumers on Connected TV to grow unique reach

RIMOWA used our platform to deliver its ads programmatically with an omnichannel approach across Connected TV (CTV), digital out-of-home (DOOH) and rich-media channels. This strategy allowed the brand to draw on our marketplace of premium inventory.

The brand used our frequency control capabilities to manage the number of ads consumers were shown on CTV. This helped them save 34% of its CTV budget, which was reinvested in the campaign and enabled RIMOWA to increase its unique audience reach by 25% with CTV.

RIMOWA was able to more precisely reach their target audience, such as premium airline customers and luxury travellers, on DOOH. Additionally, with LIVE BOARD’s Ad Attribution, it saw a 17.4% increase in brand awareness when using DOOH in addition to social media and user-generated-content channels.

Overall, the campaign helped demonstrate how using our platform for an omnichannel campaign can help you reach the right audience and extend your unique reach in a more cost-efficient manner.

Want to learn how an omnichannel strategy can help you increase unique reach? Contact us or speak with your account manager at The Trade Desk today!