Creating our
new visual identity
Our platform is always evolving. We felt it was time for our brand to evolve, too. Get to know our new design system.
Bright horizons
Our secondary colors further explore the colors
of the Ventura environment and community.
Modern typeface. Retro vibe.
Eina 04
abcdefghijklm
nopqrstuvwxyz
ABCDEFGHIJKLMN
OPQRSTUVWXYK
0123456789
!@#$%^&*()
A fresh slice of life
Our photography is a direct expression of our human-centered brand and mission. So it should always feel candid and organic, not composed or staged — with natural lighting that creates a real sense of authenticity around our subjects.
Our “iconic” logo is here to stay
Since its design in 2013, our power button logo — with its subtly embedded initials — has come to represent everything our company stands for.
We are literally powering the future of digital advertising through our platform and our mission. And that’s not going to change.
Help us bring it to life
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GET THE STYLE GUIDE
GET THE STYLE GUIDE
Our colors are drawn from the natural and cultural character of California, but designed to feel universally vibrant and approachable. When stacked together, we call our primary palette “the horizon.” The transition from blues to yellow to orange is an abstract view of the ocean from shore, as the sea gives way to sunset.
Our new typeface, Eina 04, balances playfulness and elegance, with a handful of distinct characteristics that marry nicely to our brand.
Note in particular the slab serifs on the capital “i” and the serif at the top of the lowercase “i” and “j,” reminiscent of our icon.
LEARN MORE
Light
Regular
Semi-bold
Bold
COLOR PALETTE
TYPOGRAPHY
PHOTOGRAPHY
LOGO
Sunshine
#F7D031
Citrus
#F9A326
Sunset
#F98321
Persimmon
#FC5D1F
TTD Blue
#0099FA
Sky
#0372E2
Marine
#024CB7
Deepwater
#002F87
The heart of this system calls upon our origins — and now firmly planted roots — in Ventura, California. The new aesthetic is clean and fresh, employing plenty of white space and clear organized layouts.
Since its design in 2013, our power button logo — with its subtly embedded initials — has come to represent everything our company stands for.
We are literally powering the future of digital advertising through our platform and our mission. And that’s not going to change.
Our new visual identity took almost a year to fully realize, with countless people helping along the way. Now we need you to help us bring it to life across everything we touch. Visit the Confluence page to read the style guide and get to know the new brand a little better.
Our new visual identity took almost a year to fully realize, with countless people helping along the way. Now we need you to help us bring it to life across everything we touch. Visit the Confluence page to read the style guide and get to know the new brand a little better.
A nod to our roots
The heart of this system calls upon our origins — and now firmly planted roots — in Ventura, California. The new aesthetic is clean and fresh, employing plenty of white space and clear organized layouts.
Our photography is a direct expression of our human-centered brand and mission. So it should always feel candid and organic, not composed or staged — with natural lighting that creates a real sense of authenticity around our subjects.
i
Our new typeface, Eina 04, balances playfulness and elegance, with a handful of distinct characteristics that marry nicely to our brand.
Note in particular the slab serifs on the capital “i” and the serif at the top of the lowercase “i” and “j,” reminiscent of our icon.
OUR STORY
LOGO
PHOTOGRAPHY
TYPOGRAPHY
COLOR PALETTE
OUR STORY
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COLOR PALETTE
OUR STORY
PHOTOGRAPHY
TYPOGRAPHY
LOGO
LOGO
LOGO
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PHOTOGRAPHY
PHOTOGRAPHY
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TYPOGRAPHY
TYPOGRAPHY
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COLOR PALETTE
COLOR PALETTE
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OUR STORY
OUR STORY
LEARN MORE
LEARN MORE
LEARN MORE