Superpower your programmatic campaigns | The Trade Desk Superpower your programmatic campaigns

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Find out how The Trade Desk can help you unlock your marketing mightiness and become a superhero for your brands.

OMNILINGUALISM

Whoever my data tells me it is

OMD Hamburg

QUESTION 4

Troubleshoot PMP deals

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Get my hands dirty

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MEET KOA

Shuffle budgets

QUIZ

Your programmatic superpower is

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Let the algorithm do its thing

MEET PLANNER

MARTIN

CLAIRVOYANCE

You like bringing more value to brands by getting inside the minds of their customers. Food for thought: Our Planner tool identifies high-value audiences and shows you the smartest way to allocate your budget before you spend a single dollar.

Get my hands dirty

OMD Hamburg

INTUITION

OMNILINGUALISM

PLAN SMARTER

MEET PLANNER

LAURA

When optimizing campaigns, I like to:

I’d be happy if I never had to:

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Shuffle budgets

PLAN SMARTER

JOSEPH

I’d be happy if I never had to:

QUESTION 4

I’d be happy if I never had to:

QUESTION 4

When optimizing campaigns, I like to:

What's your programmatic superpower?

Whoever my client tells me it is

QUESTION 4

MEET KOA

Get my hands dirty

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When optimizing campaigns, I like to:

Troubleshoot PMP deals

Shuffle budgets

TELEPATHY

QUESTION 3

QUESTION 4

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Troubleshoot PMP deals

My target audience is:

MEET KOA

Troubleshoot PMP deals

QUESTION 1

Get my hands dirty

QUESTION 2

QUESTION 4

Analyzing log-level data

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Focusing on big-picture strategy

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Focusing on big-picture strategy

When optimizing campaigns, I like to:

Focusing on big-picture strategy

Shuffle budgets

What's your programmatic superpower?

SHARE YOUR SUPERPOWER

Let the algorithm do its thing

Get my hands dirty

INTUITION

You go a few levels deeper with data, and love breaking it down into real benefits for your clients. Our Koa AI does the same. It uses data to surface recommendations and optimize campaigns automatically, giving you more time to focus on high-level strategy.

Take our quiz to find out.

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I’d be happy if I never had to:

PLAN SMARTER

Let the algorithm do its thing

Analyzing log-level data

Shuffle budgets

When optimizing campaigns, I like to:

Shuffle budgets

INTUITION

QUESTION 3

Troubleshoot PMP deals

MEET THE TRADERS

DANIEL

Get my hands dirty

My target audience is:

I’d be happy if I never had to:

MEET PLANNER

Learn how The Trade Desk can help you plan smarter, optimize faster, and free up more time to focus on big-picture strategy.

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Three principles every media buyer should master

QUIZ

Horizon Media New York

TELEPATHY

Troubleshoot PMP deals

TELEPATHY

Goodway Group USA

Zenith UK

Goodway Group USA

We’ll make this quick: Your programmatic superpower is

Superpower your programmatic strategy

Horizon Media New York

SUPERSPEED

TIME CONTROL

OMD New York

TECHNOPATHY

OMD New York

MEET KOA

Shuffle budgets

CLAIRVOYANCE

INTUITION

X-RAY VISION

PDF

SUPERSPEED

Consumer Opt-Out

GET THE GUIDE

Wavemaker New York

Mediacom UK

Cadreon Australia

Zenith UK

Get to know the traders superpowering the programmatic world and shaping the future of digital media.

You love getting campaigns up and running fast so you can focus on other things. Planner can help. Just provide your parameters — like budget, goals, and geos — and Planner provides the rest, creating custom ad groups that can go live with the push of a button.

CHECK OUT KOA

What's your programmatic superpower?

Determine the right KPIs for your business objectives

GET THE GUIDE

SHARE YOUR SUPERPOWER

Wavemaker New York

Cadreon Australia

GUIDE

MEET PLANNER

QUESTION 3

Take our quiz to find out.

PLAN SMARTER

Mediacom UK

X-RAY VISION

SYDNEY

TIME CONTROL

CHECK OUT KOA

Get my hands dirty

Focusing on big-picture strategy

QUESTION 3

Whoever my client tells me it is

QUIZ

Analyzing log-level data

QUESTION 3

Analyzing log-level data

(but you already knew that)

I prefer to spend my time:

HAU

When optimizing campaigns, I like to:

QUESTION 4

Troubleshoot PMP deals

DARIUS

Analyzing log-level data

Whoever my data tells me it is

Get my hands dirty

What's your programmatic superpower?

QUESTION 2

Get my hands dirty

I prefer to spend my time:

Whoever my client tells me it is

Shuffle budgets

QUESTION 4

Let the algorithm do its thing

QUESTION 2

Troubleshoot PMP deals

What's your programmatic superpower?

Shuffle budgets

Let the algorithm do its thing

Get my hands dirty

Let the algorithm do its thing

Troubleshoot PMP deals

X-RAY VISION

Analyzing log-level data

Shuffle budgets

I prefer to spend my time:

Take our quiz to find out.

Let the algorithm do its thing

DEIONE

Let the algorithm do its thing

Shuffle budgets

QUESTION 3

I’d be happy if I never had to:

QUIZ

Troubleshoot PMP deals

Shuffle budgets

I’d be happy if I never had to:

I prefer to spend my time:

Let the algorithm do its thing

CHECK OUT KOA

Troubleshoot PMP deals

Whoever my client tells me it is

Shuffle budgets

I’d be happy if I never had to:

When optimizing campaigns, I like to:

(but you already knew that)

QUIZ

Shuffle budgets

My target audience is:

QUESTION 3

DANIEL

Shuffle budgets

When optimizing campaigns, I like to:

You love discovering insights to help drive better success for your campaigns. Our AI engine, Koa, is pretty intuitive, too. It analyzes historical clearing prices across first-price auction environments to choose the best bid for every impression.

QUESTION 3

Look up in the sky! It’s a bird! It’s a plane! It’s a trader with

Focusing on big-picture strategy

QUESTION 4

Troubleshoot PMP deals

QUESTION 4

Get my hands dirty

QUESTION 3

SHARE YOUR SUPERPOWER

Take our quiz to find out.

QUESTION 3

QUESTION 2

Get my hands dirty

QUESTION 3

MEET THE TRADERS

MEET KOA

I’d be happy if I never had to:

MARTIN

MEET PLANNER

Let the algorithm do its thing

MEET KOA

Shuffle budgets

Think fast: Your programmatic superpower is

TELEPATHY

What's your programmatic superpower?

Your programmatic superpower is

MEET KOA

Website Privacy Policy

Troubleshoot PMP deals

SHARE YOUR SUPERPOWER

I’d be happy if I never had to:

Power your marketing

QUESTION 1

DARIUS MEYER-VENTER

Look up in the sky! It’s a bird! It’s a plane! It’s a trader with

SHARE YOUR SUPERPOWER

MEET PLANNER

LAURA TAYLOR

QUIZ

Whoever my data tells me it is

QUIZ

Take our quiz to find out.

I’d be happy if I never had to:

Troubleshoot PMP deals

I’d be happy if I never had to:

QUIZ

Troubleshoot PMP deals

JOSEPH

PLAN SMARTER

QUESTION 3

CHECK OUT KOA

Troubleshoot PMP deals

LAURA

SHARE YOUR SUPERPOWER

MEET PLANNER

PLAN SMARTER

DARIUS MEYER-VENTER

SYDNEY ELLIS

QUIZ

Let the algorithm do its thing

Troubleshoot PMP deals

SYDNEY

Let the algorithm do its thing

As the role of the media buyer continues to evolve from smart tactician to strategic partner, your influence can be felt at nearly every stage of a campaign. Download our guide to discover the three principles you need to help your brands drive the most growth and amplify their programmatic strategy. You’ll learn how to:

Let the algorithm do its thing

I prefer to spend my time:

Take our quiz to find out.

Get my hands dirty

QUESTION 2

DARIUS

Troubleshoot PMP deals

I’d be happy if I never had to:

Get my hands dirty

Analyzing log-level data

HAU YIN LI

PLAN SMARTER

Analyzing log-level data

When optimizing campaigns, I like to:

Focusing on big-picture strategy

What's your programmatic superpower?

Whoever my data tells me it is

When optimizing campaigns, I like to:

Focusing on big-picture strategy

Let the algorithm do its thing

HAU

What's your programmatic superpower?

Troubleshoot PMP deals

When optimizing campaigns, I like to:

Think fast: Your programmatic superpower is

Shuffle budgets

QUESTION 4

DEIONE

QUESTION 4

Troubleshoot PMP deals

QUESTION 1

QUIZ

Shuffle budgets

I’d be happy if I never had to:

Focusing on big-picture strategy

MEET KOA

Troubleshoot PMP deals

QUESTION 4

Let the algorithm do its thing

QUESTION 2

Shuffle budgets

Take our quiz to find out.

Troubleshoot PMP deals

I prefer to spend my time:

Let the algorithm do its thing

Shuffle budgets

DANIEL TOZER

SYDNEY ELLIS

LAURA TAYLOR

We’ll make this quick: Your programmatic superpower is

MARTIN SALVATO

HAU YIN LI

DEIONE SYDNOR

Prioritize the best data at the start to finish strong

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JOSEPH JUNG

Superpowered by Traders

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DEIONE SYDNOR

PLAN SMARTER

QUESTION 4

When optimizing campaigns, I like to:

Troubleshoot PMP deals

MEET PLANNER

QUIZ

GUIDE

Supercharge your strategy with artificial intelligence

Take our quiz to find out.

Shuffle budgets

CHECK OUT KOA

Discover your new secret weapon

The foundation for better advertising

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Sydney on using data to discover new audiences

Discover your new secret weapon

DANIEL

HOME

DEIONE SYDNOR

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DEIONE SYDNOR

Sydney Ellis

Meet the Traders

DARIUS MEYER-VENTER

WATCH NOW

Eight Insights, with Sydney

MARTIN SALVATO

“Sometimes I just have a hunch something will work. But you have to continuously monitor, optimize, and test. At the end of the day, getting the best outcomes for your client is like solving the case.”

WATCH

X-RAY VISION

SYDNEY ELLIS

Services Privacy Policy

MEET THE TRADERS

Learn how The Trade Desk can help you plan smarter, optimize faster, and free up more time to focus on big-picture strategy.

The Norwegian Fjords.

“You’re pacing to spend in full, and you get to test out new and different tactics.”

DARIUS MEYER-VENTER

OMD New York

GUIDE

LAURA TAYLOR

Consumer Opt-Out

JOSEPH JUNG

Cadreon Australia

A campaign is truly successful when...

HAU YIN LI

LAURA TAYLOR

DANIEL TOZER

My secret weapon

JOSEPH JUNG

MARTIN SALVATO

SYDNEY ELLIS

The first thing I’d buy if I won the lottery

INTUITION

HAU YIN LI

JOSEPH

When targeting moms, two of the five top performing sites for conversions were gaming sites.

“Koa Recommendations is my best friend. I don’t need to figure out what prices to pay for ads. So I can take more time diving into data.”

Zenith UK

OMNILINGUALISM

HAU

My biggest accomplishment outside of work

My most interesting insight

OMD Hamburg

Zenith UK

TECHNOPATHY

A big stack of legal pads. “I’m a big notetaker. It helps me retain information.”

The most important lesson I’ve learned

OMD Hamburg

INTUITION

Mediacom UK

Wavemaker New York

Get to know the other traders superpowering the programmatic world and shaping the future of digital media.

HAU

Website Privacy Policy

Goodway Group USA

DEIONE

JOSEPH

Wavemaker New York

LAURA

DARIUS

Find out how The Trade Desk can help you unlock your marketing mightiness and become a superhero for your brands.

SUPERSPEED

OMD New York

LAURA

DARIUS

HOME

SUPERSPEED

DEIONE

MARTIN

TIME CONTROL

X-RAY VISION

Horizon Media New York

DANIEL TOZER

“Just being able to have a social life while still being good at my job.”

TIME CONTROL

Horizon Media New York

CLAIRVOYANCE

OMD New York

Mediacom UK

Cadreon Australia

TELEPATHY

MARTIN

A plane ticket around the world. “I love traveling and want to see everything on this beautiful planet.”

TELEPATHY

SYDNEY

TECHNOPATHY

INTUITION

“You can’t do it alone. If I didn’t have other traders helping me while I was learning, I wouldn’t have been able to succeed.”

One thing in my desk drawer right now

MEET THE TRADERS

Services Privacy Policy

OMNILINGUALISM

MEET THE TRADERS

SYDNEY

Power your marketing

DANIEL

The most beautiful place I’ve ever been

CLAIRVOYANCE

Goodway Group USA

Koa Recommendations

Consumer Opt-Out

Digital Activation Strategist

OMD New York

GUIDE

“With programmatic, I can blast through work very quickly, like I’m stopping time. I spend less time on little tasks and more on big-picture strategy. That’s where programmatic can drive the most value.”

Goodway Group USA

TELEPATHY

Mediacom UK

TECHNOPATHY

TIME CONTROL

Cadreon Australia

DANIEL TOZER

Horizon Media New York

Website Privacy Policy

Zenith UK

CLAIRVOYANCE

OMD Hamburg

Mediacom UK

OMD New York

TECHNOPATHY

CLAIRVOYANCE

Wavemaker New York

OMD New York

OMD Hamburg

TIME CONTROL

Why I got into programmatic

DANIEL

OMNILINGUALISM

TIME CONTROL

“It’s the fastest growing part of digital media. That spurred me on — being at the forefront of technology.”

Consumer Opt-Out

Eight Insights, with Hau

Hau Yin Li

INTUITION

Wavemaker New York

Koa Recommendations

Hau on finding more time to focus on the big picture

TELEPATHY

Senior Programmatic Executive

Zenith UK

X-RAY VISION

HOME

Power your marketing

MEET THE TRADERS

“Don’t go rogue. Try new things, but make sure there’s always a rationale.”

WATCH

GUIDE

SUPERSPEED

Services Privacy Policy

SUPERSPEED

Horizon Media New York

INTUITION

My comfort food

Goodway Group USA

Discover your new secret weapon

Get to know the other traders superpowering the programmatic world and shaping the future of digital media.

OMNILINGUALISM

My secret weapon

My real-life superhero

LAURA TAYLOR

If I could travel to one time period, it would be...

Find out how The Trade Desk can help you unlock your marketing mightiness and become a superhero for your brands.

DARIUS

“My mom. She didn't have as privileged of a childhood as people from many other countries, but was still able to raise me to be who I am today.”

MARTIN

Malaysian curry.

Commuters playing games, not reading the news, respond to coffee ads more often.

MARTIN

LAURA

Services Privacy Policy

The most important lesson I’ve learned as a trader

The last vacation I took was to...

JOSEPH

HAU

DARIUS MEYER-VENTER

DEIONE SYDNOR

Consumer Opt-Out

MARTIN SALVATO

DANIEL TOZER

X-RAY VISION

JOSEPH JUNG

HAU YIN LI

SYDNEY ELLIS

SYDNEY

DARIUS MEYER-VENTER

MARTIN SALVATO

SYDNEY ELLIS

DEIONE SYDNOR

Learn how The Trade Desk can help you plan smarter, optimize faster, and free up more time to focus on big-picture strategy.

DANIEL

DEIONE

JOSEPH

My most interesting programmatic insight

DARIUS

HAU

DEIONE

LAURA TAYLOR

Koa Recommendations. “It saves a lot of time when I don’t have to manually check which sites are performing well and which ones aren’t.”

Meet the Traders

SYDNEY

Lisbon, Portugal. “It was quite hilly. Not a big fan of that.”

The 90s. “I know it’s quite recent, but it was a great time for culture.”

JOSEPH JUNG

WATCH NOW

LAURA

HAU YIN LI

Zenith UK

Cadreon Australia

HOME

Website Privacy Policy

MEET THE TRADERS

GUIDE

“I’m able to translate technical, detailed information into strategic recommendations for my clients. That way, we become their trusted partner in the programmatic space.”

JOSEPH

Services Privacy Policy

DEIONE

Find out how The Trade Desk can help you unlock your marketing mightiness and become a superhero for your brands.

LAURA

DANIEL

Website Privacy Policy

TECHNOPATHY

INTUITION

MARTIN

DARIUS

Wavemaker New York

JOSEPH

Wavemaker New York

HAU

SYDNEY

INTUITION

One thing I wish everyone knew about programmatic

Get to know the other traders superpowering the programmatic world and shaping the future of digital media.

TIME CONTROL

OMD Hamburg

DARIUS

OMNILINGUALISM

“It's worth spending time to understand the technology behind everything, even if you’re not a media buyer.”

Relevance. “For brand awareness, there’s nothing more important.”

OMNILINGUALISM

Mediacom UK

Eight Insights, with Darius

Darius Meyer-Venter

DANIEL TOZER

OMD New York

TECHNOPATHY

SUPERSPEED

Learn how The Trade Desk can help you plan smarter, optimize faster, and free up more time to focus on big-picture strategy.

Darius on translating insights into growth

SYDNEY

LAURA

OMD Hamburg

HOME

CLAIRVOYANCE

MEET THE TRADERS

GUIDE

Consumer Opt-Out

Goodway Group USA

Horizon Media New York

SUPERSPEED

X-RAY VISION

The most beautiful place I’ve ever been

Zenith UK

TELEPATHY

Goodway Group USA

TIME CONTROL

TELEPATHY

Cadreon Australia

CLAIRVOYANCE

MARTIN

Planner. “It lets us pre-optimize campaigns so we get the best performance right from the beginning.”

Horizon Media New York

HAU

Mediacom UK

OMD New York

Chance the Rapper’s “Coloring Book” on vinyl.

If I could create a new KPI it would be...

Zenith UK

One thing that reminds me of home

Meet the Traders

DARIUS MEYER-VENTER

The Livraria Lello in Portugal.

Making programmatic top of mind for our clients. “My job is to make brands see the value in programmatic, so the more they’re thinking about it, the better I’m doing.”

MARTIN SALVATO

The moment that defined my professional life

My apprenticeship at OMD. “A co-worker there told me, ‘go to programmatic — you won’t regret it.' Good advice.”

X-RAY VISION

SYDNEY ELLIS

Website Privacy Policy

Discover your new secret weapon

DANIEL

Consumer Opt-Out

DEIONE SYDNOR

Power your marketing

HAU YIN LI

DANIEL TOZER

Cadreon Australia

My biggest work accomplishment

HAU YIN LI

LAURA TAYLOR

JOSEPH JUNG

My secret weapon

JOSEPH JUNG

MARTIN SALVATO

SYDNEY ELLIS

My most treasured possession

Altbier. “It’s a very dark beer from Düsseldorf that you can’t get anywhere else in the world.”

Planner

DARIUS MEYER-VENTER

WATCH NOW

WATCH

Executive Activation Digital

OMD Hamburg

LAURA TAYLOR

HOME

MEET THE TRADERS

Services Privacy Policy

GUIDE

“I can look deeply into data and explain it in a way that makes sense to my clients and conveys the value of programmatic. This is arguably the most important skill a trader can possess.”

Services Privacy Policy

SYDNEY ELLIS

MARTIN SALVATO

DANIEL

Discover your new secret weapon

How I see programmatic changing

Consumer Opt-Out

HAU YIN LI

X-RAY VISION

For a fast food client, the health vertical was consistently one of the best performers. “With programmatic, it’s easy to find those kinds of insights.”

DARIUS MEYER-VENTER

Eight Insights, with Daniel

Daniel Tozer

Cadreon Australia

MARTIN SALVATO

DEIONE SYDNOR

SYDNEY ELLIS

AutoAllocator

Daniel on how hidden insights drive smarter planning

Cadreon Australia

LAURA TAYLOR

HOME

MEET THE TRADERS

Power your marketing

MEET THE TRADERS

GUIDE

DEIONE SYDNOR

DANIEL TOZER

Three things I can’t live without

JOSEPH JUNG

HAU YIN LI

JOSEPH JUNG

LAURA TAYLOR

Meet the Traders

My real-life superhero

Why I love programmatic

Website Privacy Policy

My most surprising insight

Wavemaker New York

OMNILINGUALISM

Get to know the other traders superpowering the programmatic world and shaping the future of digital media.

TIME CONTROL

OMD Hamburg

DARIUS

Coffee, chocolate, and basketball.

My spirit animal

OMNILINGUALISM

HAU

Zenith UK

Mediacom UK

“Don’t be afraid to push what you think is best for the client. That’s when brilliant things happen.”

My secret weapon

DANIEL TOZER

OMD New York

TECHNOPATHY

SUPERSPEED

INTUITION

SYDNEY

Cadreon Australia

INTUITION

DEIONE

Find out how The Trade Desk can help you unlock your marketing mightiness and become a superhero for your brands.

LAURA

DANIEL

Website Privacy Policy

TECHNOPATHY

Services Privacy Policy

MARTIN

DARIUS

Wavemaker New York

JOSEPH

“I love being directly responsible for driving success for a client. Seeing your ads in the wild is an added bonus.”

JOSEPH

“For years, it’s been about meeting KPIs or industry benchmarks. Now, it’s becoming more about driving business objectives and brand lift.”

Zenith UK

TELEPATHY

Goodway Group USA

TIME CONTROL

TELEPATHY

CLAIRVOYANCE

MARTIN

Steph Curry.

Horizon Media New York

HAU

Mediacom UK

OMD New York

AutoAllocator. “Being able to rank ad groups by importance and not having to worry about their daily budgets is a simple yet very effective tool.”

One piece of advice for traders

Labrador Retriever. Fun fact: Labrador Retrievers are actually from Newfoundland, not Labrador.

X-RAY VISION

SUPERSPEED

Goodway Group USA

CLAIRVOYANCE

SYDNEY

WATCH NOW

LAURA

WATCH

Learn how The Trade Desk can help you plan smarter, optimize faster, and free up more time to focus on big-picture strategy.

Senior Performance Manager

OMD Hamburg

Cadreon Australia

HOME

MEET THE TRADERS

Consumer Opt-Out

GUIDE

“Being successful in programmatic means knowing our clients, what they’re looking for, what they need, and the tech that’s coming down the pipeline. And you need to know it all before they do.”

DEIONE SYDNOR

Discover your new secret weapon

DANIEL

Consumer Opt-Out

DEIONE SYDNOR

Website Privacy Policy

HAU YIN LI

Meet the Traders

DARIUS MEYER-VENTER

Lending my ad skills to a local animal shelter. “I take dogs out for the day, then write their stories to advertise them to prospective adopters.”

“We’re 100% a remote company, so I don’t have a desk. But I always have dog treats nearby.”

MARTIN SALVATO

The most important lesson I’ve learned

“The difference between campaign success and failure is all in the setup.”

X-RAY VISION

SYDNEY ELLIS

DANIEL TOZER

LAURA TAYLOR

Identity Alliance

Laura on sharing the future with her clients

Power your marketing

Goodway Group USA

DARIUS MEYER-VENTER

HOME

MEET THE TRADERS

Services Privacy Policy

GUIDE

JOSEPH JUNG

Cadreon Australia

One thing in my desk drawer

HAU YIN LI

LAURA TAYLOR

My secret weapon

JOSEPH JUNG

MARTIN SALVATO

SYDNEY ELLIS

The first thing I’d buy if I won the lottery

The fluctuation of audio inventory. “On weekends and holidays, pricing and inventory is all over the place. It’s totally different from other channels.”

My most surprising insight

JOSEPH

“Coming from publishing, programmatic is driven much more by supply and demand. We’re just able to spend much smarter.”

My best programmatic metaphor

Get to know the other traders superpowering the programmatic world and shaping the future of digital media.

TIME CONTROL

OMD Hamburg

DARIUS

CLAIRVOYANCE

“Programmatic is like shopping for produce. Why would you always pay the same price for an avocado if it’s $.50 one day and $2 the next?”

OMNILINGUALISM

SYDNEY

OMNILINGUALISM

Mediacom UK

Eight Insights, with Laura

Laura Taylor

DANIEL TOZER

OMD New York

TECHNOPATHY

SUPERSPEED

INTUITION

HAU

TECHNOPATHY

Services Privacy Policy

DEIONE

Find out how The Trade Desk can help you unlock your marketing mightiness and become a superhero for your brands.

LAURA

DANIEL

Website Privacy Policy

Wavemaker New York

INTUITION

MARTIN

DARIUS

Wavemaker New York

JOSEPH

Zenith UK

Cadreon Australia

SUPERSPEED

X-RAY VISION

My biggest accomplishment outside of work

Zenith UK

TELEPATHY

Goodway Group USA

TIME CONTROL

TELEPATHY

CLAIRVOYANCE

Horizon Media New York

MARTIN

Identity Alliance. “It allows me to target cross-device across many providers and also have attribution to those devices.”

Horizon Media New York

HAU

Mediacom UK

OMD New York

A sailboat and an RV. “I’d be a digital nomad, working from every corner of the world.”

How programmatic is transforming media

audio

OMD Hamburg

WATCH NOW

SYDNEY

WATCH

LAURA

Principal Digital Media Trader

Learn how The Trade Desk can help you plan smarter, optimize faster, and free up more time to focus on big-picture strategy.

Goodway Group USA

CLAIRVOYANCE

HOME

MEET THE TRADERS

Consumer Opt-Out

GUIDE

“I can speak to machines. I ask them to give me suggestions for the best way to reach my audiences, and together we figure out which tactics are most actionable. It’s a two-way conversation.”

Wavemaker New York

DEIONE

Find out how The Trade Desk can help you unlock your marketing mightiness and become a superhero for your brands.

LAURA

DANIEL

Website Privacy Policy

INTUITION

TECHNOPATHY

MARTIN

DARIUS

Wavemaker New York

JOSEPH

Services Privacy Policy

Zenith UK

SYDNEY

Get to know the other traders superpowering the programmatic world and shaping the future of digital media.

TIME CONTROL

OMD Hamburg

DARIUS

TECHNOPATHY

Pizza. “I love that it’s different everywhere you go but still delicious in every shape and form. Also, I’m Italian!”

OMNILINGUALISM

HAU

Mediacom UK

Martin Salvato

Programmatic Optimiser

DANIEL TOZER

OMD New York

TECHNOPATHY

SUPERSPEED

INTUITION

Power your marketing

Cadreon Australia

Goodway Group USA

Connected TV

SYDNEY

Martin on optimizing campaigns with machine learning

LAURA

WATCH NOW

Mediacom UK

CLAIRVOYANCE

OMD Hamburg

HOME

The expansion beyond normal display and bid activity into digital out-of-home, audio, and Connected TV. “It’s a very exciting time.”

MEET THE TRADERS

Consumer Opt-Out

GUIDE

SUPERSPEED

Horizon Media New York

X-RAY VISION

My biggest work accomplishment

Zenith UK

TELEPATHY

Goodway Group USA

TIME CONTROL

TELEPATHY

CLAIRVOYANCE

MARTIN

Koa Recommendations. “It allows you to pay exactly the best price possible for every single impression.”

Horizon Media New York

HAU

Mediacom UK

OMD New York

Seeing good performance despite a very high $30 display CPM from a premium publisher.

Eight Insights, with Martin

My favorite comfort food

JOSEPH

DEIONE SYDNOR

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DARIUS MEYER-VENTER

Being nominated for five industry awards in one year.

My ping pong paddle.

HAU YIN LI

MARTIN SALVATO

My spirit animal

A whale. “I’m a huge foodie. I can picture myself cruising the sea with my mouth wide open, just eating.”

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DANIEL TOZER

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DANIEL

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DEIONE SYDNOR

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One thing in my desk drawer right now

HAU YIN LI

LAURA TAYLOR

My secret weapon

JOSEPH JUNG

MARTIN SALVATO

SYDNEY ELLIS

My most interesting insight

“Doing something right at first is easier than fixing it after it’s broken.”

The most important lesson I’ve learned

Cadreon Australia

LAURA TAYLOR

audio

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DARIUS MEYER-VENTER

Koa Recommendations

Mediacom UK

How I see programmatic changing

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“As marketers, we should all be striving to help brands grow. Understanding your customers — and how they’re going to react to ads — is the first step.”

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DANIEL

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DEIONE SYDNOR

The hardest part of my job

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DARIUS MEYER-VENTER

Amsterdam. “I visited a year ago and instantly fell in love. Bali is a close second!”

“Question everything. Those who are most curious are the ones who tend to flourish.”

MARTIN SALVATO

My biggest accomplishment outside of work

Winning my intramural basketball championships in college.

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SYDNEY ELLIS

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Associate Director of Programmatic Buying

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JOSEPH JUNG

Cadreon Australia

The most important lesson I’ve learned

HAU YIN LI

LAURA TAYLOR

DANIEL TOZER

My secret weapon

JOSEPH JUNG

MARTIN SALVATO

SYDNEY ELLIS

My most treasured possession

Companies don’t always want to change. “My job is to bring them all the data and my experience and show them a better way of doing things.”

HAU YIN LI

Zenith UK

Programmatic is at its best when...

INTUITION

The moment that defined my professional life

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TIME CONTROL

OMD Hamburg

DARIUS

TELEPATHY

SYDNEY

Attending ‘The Rise of Online Media’ course in college. “The guest speaker became my future boss.”

OMNILINGUALISM

Mediacom UK

Eight Insights, with Joseph

Joseph Jung

DANIEL TOZER

OMD New York

TECHNOPATHY

It changes measurement frameworks. “Sometimes clients don’t have KPIs that are aligned with growth. I try to push them toward the right metrics.”

Wavemaker New York

TECHNOPATHY

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DEIONE

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LAURA

DANIEL

JOSEPH

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INTUITION

MARTIN

DARIUS

Wavemaker New York

JOSEPH

SUPERSPEED

HAU

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SUPERSPEED

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The most beautiful place I’ve ever been

Zenith UK

TELEPATHY

Goodway Group USA

TIME CONTROL

Horizon Media New York

TELEPATHY

CLAIRVOYANCE

MARTIN

QA export tool. “It frees up a lot of time. Every second counts.”

Horizon Media New York

HAU

Mediacom UK

OMD New York

My login for The Trade Desk. “It’s the sidekick every superhero needs.”

Cadreon Australia

Goodway Group USA

OMD Hamburg

Consumer Opt-Out

Horizon Media New York

SYDNEY

Joseph on understanding the consumer mindset

LAURA

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CLAIRVOYANCE

DEIONE

Mediacom UK

Goodway Group USA

DARIUS

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SYDNEY

mobile

SYDNEY

SUPERSPEED

LAURA

audio

LAURA

SYDNEY ELLIS

TELEPATHY

Horizon Media New York

I can’t live without...

My favorite comfort food

Cadreon Australia

Consumer Opt-Out

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My most useless talent

X-RAY VISION

HAU YIN LI

The best part about programmatic

How The Trade Desk powers my superspeed

INTUITION

DARIUS MEYER-VENTER

HAU YIN LI

JOSEPH

SUPERSPEED

Wavemaker New York

DARIUS MEYER-VENTER

MARTIN

Wavemaker New York

Learn how The Trade Desk can help you plan smarter, optimize faster, and free up more time to focus on big-picture strategy.

Deione on making quicker decisions when it matters most

My secret weapon

MARTIN

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TECHNOPATHY

Eight Insights, with Deione

My most treasured possession

DANIEL TOZER

Horizon Media New York

MARTIN SALVATO

DEIONE SYDNOR

OMD New York

DEIONE

HAU

Consumer Opt-Out

Deione Sydnor

TELEPATHY

Goodway Group USA

CLAIRVOYANCE

JOSEPH

DARIUS

Soul food. “You can’t beat food that makes you want to stretch out on the couch and fall asleep.”

Find out how The Trade Desk can help you unlock your marketing mightiness and become a superhero for your brands.

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Whistling. “I’m not loud enough to be heard from a distance, but I have a 50/50 shot at getting a puppy’s attention.”

DANIEL TOZER

Zenith UK

Noise-cancelling headphones.

“I can access all the channels I need in one place. Display, mobile, Connected TV, audio — it’s all there, so I don’t have to utilize multiple platforms.”

SYDNEY ELLIS

OMD Hamburg

Zenith UK

Confidence. “Our job is to challenge the status quo. I train my traders to call out what's not working as efficiently as it could, regardless of who’s in the room.”

Instant gratification. “You don’t have to wait three to six months for results. You know your impact instantaneously.”

JOSEPH JUNG

Connected TV

OMD New York

DANIEL

TIME CONTROL

LAURA TAYLOR

INTUITION

DEIONE SYDNOR

Associate Director of Programmatic Buying

OMNILINGUALISM

OMD Hamburg

What makes a great trader

Cadreon Australia

Mediacom UK

Wavemaker New York

X-RAY VISION

“We can get campaigns up and running really fast, and analyze results in real time. That’s why when brands find additional dollars in Q4, it’s always programmatic that comes in and saves the day.”

JOSEPH JUNG

TECHNOPATHY

LAURA TAYLOR

Power your marketing

MARTIN SALVATO

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Bulk editing. “Something that would take 30 minutes in another platform takes five on The Trade Desk.”

My motorcyle.

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