Brand Assets
Thank you for your interest in The Trade Desk. We’ve put together a few simple
guidelines for using our brand resources — please take a moment to review
them and reach out with any questions.
Our Logo
Our logo is the primary identifier for our brand. It captures our name, mission, and legacy. It is employed to quickly communicate our identity to the world. It is always paired with our “power” icon. Please don’t separate our wordmark from the “power” icon. Do not display one without the other.
The logo has been carefully crafted to read well, even at small sizes. There is no limit at a large scale, but be careful at smaller sizes. If legibility is an issue, it’s too small. Recommended minimum size is 20 pixels for screen, and 1/4 inches in print.
When placing our logo on a dark background, use the white version which we designed specifically for this type of application.
Our Colors
Our color palette is an integral part of our brand and should be used to complement The Trade Desk’s message and communication. TTD Blue Sky is our primary “brand” color and should be present in most assets. Our secondary “functional” colors are interchangeable with our primary color for our logo, in type, and as background colors.
Just a quick note
Our logo is a registered trademark and is protected by intellectual property laws. Here are a few guidelines to keep in mind when using our logo/brand assets:
GO AHEAD AND:
- Give our logo some breathing room. Make it whatever size you need, but just make sure it stands out without feeling crowded.
A FEW THINGS TO AVOID:
- Changing or altering these files in any way.
- Using these graphics in a way that suggests The Trade Desk endorses, supports, or is connected to your product, service, or business.
- Incorporating these graphics into the name of your product, service, or business.
- Mixing these graphics with others unless you’ve received written approval from our team
Download
You can download EPS or PNG files. Please don’t alter The Trade Desk logo.