CHANNELS

Connected TV

Reach the more than 150 million households streaming premium content around the world.

What is Connected TV advertising?

CTV refers to premium content streaming through apps on smart TVs or over-the-top (OTT) devices. Ads can be served before content or during traditional commercial breaks.

learn more about the different types of CTV
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Read the 2024 Connected TV report

Learn how you can add more value to your marketing spend by advertising next to the authenticated, quality content only found on Connected TV (CTV).

Why advertise on Connected TV?

CTV can help you reach vast audiences that aren’t watching cable anymore — or never did. You can also unify your ad buys across linear TV and streaming TV, with smarter measurement and more control over who sees your ads and how often.

The advantages of Connected TV on our platform

Our industry-leading CTV solutions aim to help you maximize reach to increasingly digital audiences, wherever they’re watching. And because we don’t compete in content or supply, we’ve been able to build lasting relationships with top networks and content providers around the world, offering you one of the largest scaled CTV inventory marketplaces in the industry.

Blue background with four models to the right and the white text to the left "Case Study | NAMER - Old Navy + PHD"

CASE STUDY

Old Navy leans into decisioned upfronts with live sports

1.2Mincremental households reached with live sports by excluding users reached via programmatic guaranteed
70%reduction in cost per unique household on live sports versus programmatic guaranteed

Plug in to the world’s leading Connected TV partners

From movies to TV shows to live sports, advertise alongside premium inventory from the biggest streaming platforms around the world.

Learn more about Connected TV advertising on our platform

Stay up to date on TV news and trends

Streaming TV has transformed how we watch television. And it’s changed the way marketers approach the most powerful medium. Learn how all in one place, with The Current’s reporting on CTV.

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Get in touch with our sales team to learn more about advertising with Connected TV.